THE FILM

Evaluation

 

 

 

 

Q3

What kind of media institution might distribute your media product and why?

 I believe that my film would be best received by the majority of my target audience if distributed by a company such as Vertigo films.
Vertigo films is a UK film and distribution company that specialised in small British films with the potential to become big in box office terms, if they were offered to distribute our film I think they’d accept due to the fact that our film is unique in concept and has new and existing ideas that could become something worth talking about.
Also I believe that vertigo has a strong reputation for having an open mind in the films they distribute due to the goal of making films that are unheard of a big deal at the box office, again I think that they’d accept our film as it explores themes of poverty, drugs, and crime. Which unfortunately hare all a big issue in the United Kingdom therefore there is a big audience in the UK that a UK company with a big reputation could distribute effectively to a large audience.

 

Q4

Who would be the audience for your media product?

 

The target audience for my film idea is people based in the UK around the age of 15 through 25 due to the high action and themes of drugs, crime, and British gang crime. However it is known that there is some niche audiences in other countries that are interested in British film. There is pleanty of gang crime in the UK so some parts of the audiences will be able to slightly relate to action on screen, this is why I believe the majority of the audience would be of this nature, then again there is gang crime everywhere in the world so there is a big possibility of the audience being huge for our idea.

Also film buffs would have a role to play at box office simply due to their passion for film, and of course a lot of the audience would consist of people looking for entertainment and escapism, this would be people who have never in fact seen or experienced any of the themes in the film.

Q5

 

How did you attract/ address your audience in your media product?

The audience was significantly addressed in the opening sequence through the main character who in the opening is used to show poverty and that the boy is not of a rich family and in fact is very normal and down to earth, also the colour grading and harsh cuts I have used make the sequence surprisingly realistic and there are things to relate to in regards to this. I attracted the audience through the promise of a high action film that thoroughly explores British gang crime, the opening sequence simply is used to set up the themes and ideas of the film with a monotone sequence, a lot of mystery surrounds the sequence also and a lot of things are left unexplained, this is how I would attract the audience, with the promise of mystery and thriller qualities.

 

 

Q7

LOOKING BACK ON YOUR PRELIMINARY TASKM WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE FULL PRODUCT?

 

My film opening sequence has completely changed around 3 times, in the beginning we wanted to persue a film about childhood and its effects on different people, now we have develped that idea to a child that gets entangled in a world of crime, gangs, and drugs.

In comparison to my preliminary task my final film looks completely different and has a much more proffesional look to the footage, plus the quality of editing has significantly changed, from low quality jumpy cuts to crisp cuts with match in action and other techniques in making the most out of a cut

In lighting and colour grading, in the preliminary we literally did none, our lighting was all over exposing everything in shot and we did nothing to colour grade it, in the final film we spend a lot of thought in grading the colour in a way that caused a gloomy atmosphere and that builds up to a high action atmosphere, all through the use of colour, lighting was natural and well graded in post production.

Quality of sound is very different in our preliminary as it was recorded through the camera’s mic and therefore sounded awful, in our final film sound wasn’t an issue as we have music over the majority of the film and we designed some sound for moments such as a car screech or a gun shot.

In my preliminary we had a moment where we cut from someone with her hands on her lap before the cut then by her side after the cut, (awful continuity) in our final film every shot has been carefully considered so that this wouldn’t happen again, we have one shot we filmed another day where the sky goes from grey to cloudy and blue, but this was for effect and to show realisation.

DIY filming techniques

By using an iPhone 7 camera instead of a DSLR camera to gather the footage for my film, not only will shots be easier to get due to lighter weight, special filming software built in, higher quality filming, and finally more stable shots due to the hand held nature. But the fact that all of the footage will be accessible from the phone's storage in comparison to having to use one or two full memory cards with the DSLR.

Planning - risk assessment

Planning - Shot List

1.       Beginning from behind a shadowy figure pan right to reveal car and individual in car, window rolls down we hear latches of briefcase open and we see figure handing over something into the car.

2.       Medium close-up/ close-up inside the car confused look on man’s face, we can’t see item man is holding.

3.       Back to same shot as ‘1’ except the man has gone

4.       Shot of case in distance next to bike shelter

5.       Shot of scared look on man’s face

6.       Shot of car driving off revealing school.

7.       60fps (will be slowed down in post) 30 seconds of footage character walking down corridor, ground level, following. Helter skelter style upwards pan to character’s face, pause at character’s face then proceed round to an over the shoulder shot the space in front of the character is blurred for 3 seconds then a change in focus occurs blurring the characters head and revealing the corridor ahead.

8.       Cut to extreme close-up of Jacob’s face

9.       Expressions shot from students in corridor, shot with all 3 or 4 then cut to close-up of one look of disgust.

10.   Extremely fast spin to Jacobs’s face where we see a shaking of the head and a look of shame.

11.   Shot of students in corridor as Jacob walks away, almost following Jacob looking back on his path. Students laugh to each other.

12.   Jacob stops in the corridor looks to one side (sees the case)

13.   Shot of case positioned against the wall

14.   Cut strait to mid body shot as Jacob walks towards the door with the case in hand

15.    Jacob reaches for the exit door

16.   Jacob bursting through the door from outside perspective

17.   Medium close-up moment, upset/ sick and tired look. Walks past camera.

18.   Shot of him walking away

19.   Shot of him walking away from further away 10 meters

20.   Shot from height even further away

Planning - Costume List

For my film opening sequence I will be needing a few items of costume that will be a huge asset in terms of setting mood and displaying themes.

Firstly my lead character Jacob Law will be in old and dirty school uniform as the sequence takes place as he is leaving school. through this costume I am trying to show the poverty that this boy has grown up in, and this helps the idea that he gets severely bullied.

1. plain school jumper (slightly too baggy) looks unwashed, holes and grazing's to fabric.

2. white shirt top button undone, very slight brown tinge to corners of collar.

3. school tie. green/yellow stripes. very loosely worn.

4. school trousers, black.

5. old well used trainers.

The man we see in a car at the very start of the sequence will be wearing very street style clothing. this is to contrast with the intense police sirens previously heard, also he needs to look like he is up to no good.

1. adidas track top

2. jogging bottoms

3. gold chain

The shadowy figure will only be seen from the back and is not really seen, but his costume will be a suit jacket to foretell of the world that Jacob is about to be thrown into.

the other students in the corridor will just be wearing untucked white shirts and other items of school uniform similar to Jacobs but more neat and clean.

1. jumper

2. black trousers

3. black school shoes

4. white shirt

5. green/ yellow ties

Planning - Updated script draft

MEDIA FILM OPENING SCRIPT MOCKUP – JARED STEWART

We see a black screen…

HOPE PRODUCTIONS appears on screen while both  police sirens and song (soundtrack) begin to sound.

LIGHT ROOM FILMS replaces previous text, the sounds continue.

cut to black, camera pans right to reveal that the camera was just behind a shadowy figure. the sirens are now less mellow and more distant sounding
window on car rolls down and shadowy figure opens case we hear the click of the latches off screen. the figure hands something to the man in the car(audience doesn't see this item)

cut to shot inside the car of guy looking at the item he was just given, shot in a way that again prevents the audience from seeing the item. confused look.

back to shot from outside the car. shadowy figure is gone. the case can be seen beside the bike shelter, shadowy figure is gone. man in car drives off revealing school behind.

Very slow zoom into the school just before cutting to a ground level following shot of our lead character walking down a corridor.

Camera pans up to character’s face for a brief moment then continues round to an over the shoulder shot revealing a hallway with a few students staring at our lead.

Cut to shot of student face staring in disgust.

Cut or quickly turn to Jacobs’s face.

JACOB: What?

Cut back to the students faces start laughing (camera is moving with lead)

Reverse shot of character going through door. Stop outside door. Medium close-up of character, sigh and walk on.

Jacob walking down path, telescopic cuts (while chorus of song is playing.)gunshot sound effects with each cut

on final telescopic cut and most prominent gun shot sound, cut to title reveal