Evaluation

 

 

 

 

Q3

What kind of media institution might distribute your media product and why?

 I believe that my film would be best received by the majority of my target audience if distributed by a company such as Vertigo films.
Vertigo films is a UK film and distribution company that specialised in small British films with the potential to become big in box office terms, if they were offered to distribute our film I think they’d accept due to the fact that our film is unique in concept and has new and existing ideas that could become something worth talking about.
Also I believe that vertigo has a strong reputation for having an open mind in the films they distribute due to the goal of making films that are unheard of a big deal at the box office, again I think that they’d accept our film as it explores themes of poverty, drugs, and crime. Which unfortunately hare all a big issue in the United Kingdom therefore there is a big audience in the UK that a UK company with a big reputation could distribute effectively to a large audience.

 

Q4

Who would be the audience for your media product?

 

The target audience for my film idea is people based in the UK around the age of 15 through 25 due to the high action and themes of drugs, crime, and British gang crime. However it is known that there is some niche audiences in other countries that are interested in British film. There is pleanty of gang crime in the UK so some parts of the audiences will be able to slightly relate to action on screen, this is why I believe the majority of the audience would be of this nature, then again there is gang crime everywhere in the world so there is a big possibility of the audience being huge for our idea.

Also film buffs would have a role to play at box office simply due to their passion for film, and of course a lot of the audience would consist of people looking for entertainment and escapism, this would be people who have never in fact seen or experienced any of the themes in the film.

Q5

 

How did you attract/ address your audience in your media product?

The audience was significantly addressed in the opening sequence through the main character who in the opening is used to show poverty and that the boy is not of a rich family and in fact is very normal and down to earth, also the colour grading and harsh cuts I have used make the sequence surprisingly realistic and there are things to relate to in regards to this. I attracted the audience through the promise of a high action film that thoroughly explores British gang crime, the opening sequence simply is used to set up the themes and ideas of the film with a monotone sequence, a lot of mystery surrounds the sequence also and a lot of things are left unexplained, this is how I would attract the audience, with the promise of mystery and thriller qualities.

 

 

Q7

LOOKING BACK ON YOUR PRELIMINARY TASKM WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE FULL PRODUCT?

 

My film opening sequence has completely changed around 3 times, in the beginning we wanted to persue a film about childhood and its effects on different people, now we have develped that idea to a child that gets entangled in a world of crime, gangs, and drugs.

In comparison to my preliminary task my final film looks completely different and has a much more proffesional look to the footage, plus the quality of editing has significantly changed, from low quality jumpy cuts to crisp cuts with match in action and other techniques in making the most out of a cut

In lighting and colour grading, in the preliminary we literally did none, our lighting was all over exposing everything in shot and we did nothing to colour grade it, in the final film we spend a lot of thought in grading the colour in a way that caused a gloomy atmosphere and that builds up to a high action atmosphere, all through the use of colour, lighting was natural and well graded in post production.

Quality of sound is very different in our preliminary as it was recorded through the camera’s mic and therefore sounded awful, in our final film sound wasn’t an issue as we have music over the majority of the film and we designed some sound for moments such as a car screech or a gun shot.

In my preliminary we had a moment where we cut from someone with her hands on her lap before the cut then by her side after the cut, (awful continuity) in our final film every shot has been carefully considered so that this wouldn’t happen again, we have one shot we filmed another day where the sky goes from grey to cloudy and blue, but this was for effect and to show realisation.